Jesse Weinberg

Your name and where you’re (originally) from?

Jesse Weinberg: Originally from Fidalgo Island in the Pacific Northwest but traded in the rain for the sun.

Name of business/company that you work for, or own?

I own and operate:
– Global Yodel Media Group: ( The Global Yodel Media Group is a creative agency specializing in influencer, content and social marketing. We create and amplify campaigns and programs that drive big results for savvy brands, destinations and their agencies.
– Global Yodel: ( Global Yodel is a digital community that explores the world from a locals perspective. We have thousands of contributors, from over 100 countries, with a social reach of over 200,000,000.

How long you’ve been working / how’d you get started?

Global Yodel: 2011
Global Yodel Media Group: 2014
I launched because I saw a flaw in the way travel media reported on place from an outsiders perspective. I think it is better to learn about place from a locals perspective. I launched the Global Yodel Media Group agency due to repeated requests from brands to have us design content/influencer campaigns leveraging our digital communities creative talent and social following. We also had repeated requests from our digital community who wanted to work with brands but didn’t know how. It was a natural evolution that helps both sides.

Best part about your job?

I love to travel and see new places. So even when I can’t be physically traveling I can explore via our amazing global community at I also love that I don’t have to have a ‘traditional’ 9-5 job.

Why do you enjoy being a part of a cowork environment (at BLOC)?

I love being in the company of smart, creative, hard working entrepreneurs doing cool stuff. It can be challenging being a founder and being around others doing the same thing creates inspiration and motivation.