In this day and age, invoking emotion and curating experience have to be two of the most paramount goals for all businesses and professionals. Creating a true brand connection can extend far beyond simply on-boarding a new customer. Take Apple for instance, their brand has become more of a cultural and lifestyle dependency then most...Continue Reading
Simplicity. By definition, this term in itself is simple, “freedom from complexity or intricacy”. Simple, right? It is not until you try to embody simplicity that it actually becomes more of a challenge. It is easy to get caught up in the complexity of life. Fortunately, I was just able to step outside of the...Continue Reading
noun. Spoon-fed technology, children of the digital age, now in their prime (18-34), millennials are arguably the most impactful generation in today’s society and economy. Currently, the generation makes up 1/3 of America’s workforce (Fortune), anticipated to be 50% by 2020 (pwc) and 75% by 2030 (wired magazine). They’re responsible for taking the ‘gig economy’...Continue Reading
