Community Interview: Fati Marie

Fati Marie

In an effort to get to know our neighbors and introduce our members to the local businesses around us, we periodically conduct interviews with business owners in our community. We sat down with Fati Marie, bad ass babe and all around motivator to discuss her path towards Life Coaching and the things that fuel her with inspiration. If you’ve been looking for ways to invest more in yourself but aren’t sure how, working with Fati is a great place to start! Read on to learn more.

Find Fati online: / Four Moons Spa
FacebookFati Marie Coaching

About Fati Marie…

Based out of Four Moons Spa in Encinitas, Fati Marie is a personal growth coach, helping people find their happiness, joy & light within, to reflect & manifest in their world on the outside. Passionate about the balance between mind, body, and soul, Fati is able to use her own experiences and knowledge from her own life to assist others facing similar challenges, going through hardships, or just taking on the struggles of day-to-day living!

Fati is a bad ass at what she does because she has been through the ringer in life and has come out on the other side — with compassion, wisdom, and a hell a lot of experience to give others the space they need to reflect and grow. If you’ve never worked with a life coach, the experience can be incredibly transformative.

Fati Marie

What’s your role and how long have you been in business?

I’ve been a Professional Life Coach since January, so pretty recently. I received my certification 3 years ago but didn’t start practicing regularly until I moved here to Encinitas. But I feel like I’ve been doing this kind of work my whole adult life.

I was in the fashion industry starting at the age of 18, worked my way up that ladder (from inventory delivery girl and steamer to General Manager). I started at a small boutique then worked for larger companies, all of which taught me something and everything; Foot Petals, Ralph Lauren, AllSaints & Theory. Each of those jobs were in management or merchandising, so I was traveling around the country training people on how to sell and handle customer service; I really learned about people’s emotions and their day-to-day head space during those times.

Even before all of that, when I was hustling to make a dollar, around 20/21 years old, I would help women clean out their closets, clearing out old clothes and memories, and I found myself sitting with them for hours, giving pep talks and lending my ear. So really, my life before this, I was already in the coaching and leadership gig.

When my stepfather, Pete, passed away from colon cancer fire years ago, that was the catalyst that really started my transition towards health and wellness. He was only 53 and his and my mom’s lifestyles reflected their health. I decided to enroll in a Holistic Health Certification program and right before I started that, my mother passed away from breast cancer. This obviously shook me as within a 2 year period I lost both my parents and they were only in their 50s.

But they both had trouble with their food habits and quite frankly, their mental habits as well. After recovering from the trauma of losing them, I was determined to help people live a life with higher mental and physical standards, remind them of their purpose, and encourage them to be the best versions of themselves. I knew I couldn’t end cancer but I also knew that I could help people have less guilt, shame, or regret about their life decisions.

So what started out as a lengthy career in food health (or so I thought), quickly turned to something way deeper and much more meaningful to me — spiritual and mental health.

Fati Marie

What’s the best part about being in Leucadia?

Well, I’ve never been to Hawaii, but everyone tells me it looks like Hawaii here! Coming from Long Beach, Leucadia is so much more lush, it really feels like paradise here. My favorite part of our city are the walks I take down the 101, starting at the meditation center to San Elijo, going down the steps and coming up from the sand up the stairs at Swamis, it looks like Jurassic Park! It’s my most favorite thing (as you can tell, since I just gave you my complete route).

Where do you find inspiration? 

This is going to sound really weird, but I used to be in a really bad place in my life back in the day. I grew up in a middle class area of Mesa, Arizona — although I was really good student at school (and secretly loved it, it was the routine I craved), I was a troubled teenager — getting into drugs, making decisions with absolutely no thought, I just went down a scary road. And I could have ended up in so many spots that didn’t lead to this very fortunate road that I’m on, but the fact that I didn’t trips me out.

It sounds kind of vain but I’m my own inspiration! I could have gone down so many bad roads that had no way back, but because I listened to my gut, and knew there was something more, I FELT there was more, I found myself making decisions from my heart, and somehow ended up right here. I hear so many of my role models saying the same thing too!

There is so much living proof of amazingness that happens to us on a daily/weekly/yearly basis; using that as my propeller is what really pushes me. Also, the everyday growth of people — that’s also what inspires me. Seeing people start from Point A and landing at Point B, or even all the way to Point Z — watching people take the time to change their everyday lives for more, and not settling for less — it just blows me away and fuels me.

Did you always see yourself doing something like this? 

Yes! But it took me time to get here. Mentally, really. I had to find the courage and strength to put myself out here because I was pretty scared that no one would want to work with me or take me seriously. Before I became a Life Coach, I started my own online beauty business. Even though I was meant to start that company (because it lead me to the love of my life), I knew it wasn’t forever, I still yearned to be working with people and helping them with their daily lives. It wasn’t until I moved here that I got the balls to really start taking the steps towards this journey.

What was your first or most memorable job?

My first job always makes me laugh. It was retail shop called Mr. Rags in Arizona. It was a cool punk, hip hop shop where you could get your Jnco jeans. I was 15 ½ years old when I walked in, all sassy I might add, and demanded that I needed to work there. The manager asked if I was 16 and I said no. He gave a soft laugh and told me to come back on my birthday. So I excitedly hurried back on my 16th birthday and got the job! I loved it. Even though I was the worst employee ever. I didn’t know how to work, I just sat there and tried clothes on all day.

The most memorable job… well there were three that really made the most impact on me. The first was a high-end boutique in Long Beach. It’s run by two sisters (still to this day after 30 years!) and here is where I learned EVERYTHING about customer service. Like, true high-end customer service. It’s where I fell in love working with women.

Then I worked for Foot Petals (ladies inserts for high heel shoes), a merchandising gig where I traveled around the country training people. It was run by two amazing bad ass ladies, they that taught me so much about business. They took a $10 insole and turned it into a 14 million dollar business in just a few years. It was fascinating and thrilling working for them, seeing true entrepreneurship.

And then I worked for Theory, which taught me everything about elevated big business, really understanding structures and how to take your business to a level that’s beyond your day-to-day. All three of them left me with lasting strong friendships with amazing women that have completely shaped the kind of woman I now am.

Do you have anything exciting coming up in the future or is there anything else we should know about your business?

I’ve been really excited to bring Sip & Souls to more people. It’s on selected Sundays at Four Moons Spa at 8am. It’s something I think is super important for people who aren’t spending time on self-reflection. This hour is for them to spend time to self-reflect. So it’s my focus to build and share that with people.

I’m also about to launch a “Final Goal Setting and Achieving for 2018!” — a 4-week course via phone. I get so excited about this stuff and with the holidays we tend to really forget about our needs, so I thought this would be a great addition to helping people feel great about rounding out their year.

What advice would you give to an aspiring business owner?

Listen to your gut. Your gut and your instincts are what gets you to that next level. And don’t listen to anyone who is making you feel bad or like you can’t do it. That’s number one.

Then, I got this advice from my friend — to get your banking and accounting done right from the start! Have your Quickbooks set up properly and your money set, not necessarily meaning that you need to have money, but to have an organized system so that you’re confident in the way you speak about your own business. It makes you feel like you are taking yourself and your business seriously, which allows others to do the same.

What do you do when you’re not working? How do you like to spend your free time?

I spend a lot of time with my boyfriend and my dog! I absolutely LOVE food and the experience of cooking, eating, and playing music in the background. I wake up thinking about dinner almost every day. Besides that, I really geek out on quiet time. I love to reading, writing, and taking beach walks. And when I need some brain games or challenges, I really enjoy puzzles and crosswords!

The next few questions are a series of rapid fire, don’t-think-too-much, one-word responses to see how people think on their feet. They usually provide some pretty interesting insight!

How would you describe yourself in one word?

Bright! Like a light!

What are you afraid of?

Letting myself settle for less.

What’s your biggest pet peeve?

Eating with your mouth open AND when people say “exspresso and exspecially”

Favorite food?


If you could have any job in the world, what would it be?

I would be doing this but I would have a coffee shop attached, so I could be hanging out all day, talking with people at a permanent place with unlimited amounts of caffeine!

Thanks so much to Fati for her time and candor! We are in awe of the hardships she’s endured and what she’s accomplished in spite of them. She’s working on developing some workshops around routine & goal-setting that we can’t wait for! If you’re interested in doing some deep personal work, with someone who can carefully guide you, Fati is your girl!  

Do you work for, or own a business in Solana Beach, Leucadia, or Carlsbad? Contact us to set up your own interview and feature!

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