In an effort to get to know our neighbors and introduce our members to the local businesses around us, we periodically conduct interviews with business owners in our community. We recently had the pleasure of meeting Mojgan and Adrianna, the dynamic women behind Wysh, a Southern California lifestyle boutique in Carlsbad Village. Read their interview and make sure to pop into the store next time you’re in the area!
Wysh is located in the heart of Carlsbad Village and carries everything from apparel to accessories to home goods. Owned and operated by Mojgan Majd, with the help of Adrianna Velazco, they aim to be a staple within the community, for both locals and tourists alike, to provide people with products that give them a beautiful life. The boutique showcases a unique collection of products, many of which are made by local artisans. They also host creative community events that help bring people together.
We’ve been here for 5 years and just did a rebrand about 6 months ago. We didn’t change the name but we did redo our physical space. We had a good base, but it just needed a little face lift. We raised the ceiling, took out a fitting room, and reorganized our displays to make the space more inviting. We want people to be able to see themselves reflected in the products we carry and the space we provide.
Adrianna: I love the community. Its so cool to talk to customers about what they are into and what they like. I love talking to the locals and getting to know them. I know it sounds corny, but I love to see people excited about the space and giving them a space to connect.
Adrianna: I find mine in media. I’m an artist so I always follow culture and art and try to stay on top of things happening on Instagram.
Mojgan: I want to say mine is the same. We like the same type of imagery and style in both fashion and art.
Adriana: I personally didn’t. I was always doing marketing on a small scale. Now I’m more involved on the business side of it. I would love to keep doing this and helping other businesses with their branding, I love that Carlsbad Village is growing and would love to help shape that and spread the excitement around it.
Mojgan: Absolutely. I always wanted this. I came to this country and have a lot of long term history. I raised my kids, went through divorce, and cancer. When I was done with everything I said okay, now it’s time to do this for me. I’m lucky to have these kids, my daughter helps out when we need her, doing finances, and Adrianna and I complement each other really well.
We see the end goal the same. We get there differently and talk about it, and it sparks really good ideas. Its a great partnership. We understand one another. We are on the same page when we talk, we have the same style, and want the same things.
I like to say that I have the experience and she has the talent.
Adrianna: We have a lot of female empowerment shirts and are working on our own line of shirts as well, which I designed and we are really excited about.
We are also venturing into the work of branding ourselves so we can provide new and interesting things to the community.
We also have a variety of classes and pop-up markets. We are hoping to do two or three classes a month ideally and are really excited about them because the response to them so far has been really positive. The markets are a great opportunity to introduce new local vendors and connect to the community.
Mojgan: I worked in cosmetic departments and was a department manager at Nordstrom. I also managed the shop at La Costa Resort. I went to design school… I sorta jumped from one thing to the next and have a lot of experience.
Adrianna: Most memorable is probably this. I’ve had other jobs before but this is the most accomplished I have ever felt with a job. I am most proud of my work here.
Mojgan: Don’t give up. Follow your dreams and be persistent. Just don’t quit.
Adrianna: I agree. Mojgan is super inspiring because this whole thing has been a rollercoaster. There’s ups and downs and she’s always very positive, keeping the faith. If you really believe in something, the universe is going to make it happen for you. So that’s the mindset we’ve had the past few months. It’s a wild ride.
Mojgan: Ha! Work.
Adrianna: Working all the time haha. I do create a lot of art, and still do freelance stuff. I am doing art for a couple of bands right now. Really, all things creative, I am always creating; I love art. I feel like Mojgan spends her free time with her family.
The next few questions are a series of rapid fire, don’t-think-too-much, one-word responses to see how people think on their feet. They usually provide some pretty interesting insight!
Mojgan: When people don’t talk to me. I need communication. I have to constantly talk talk talk.
Mojgan: When people don’t accept change. And when they talk negatively about it.
Adrianna: Does coffee count as a food? No? Then Mexcian food it is!
Mojgan: Pizza. Or soup. I love a good soup.
Adrianna: This is very close to it. I didn’t know what I wanted when I finished school, but I am so fulfilled and happy here.
Mojgan: This was my dream. I hope we keep expanding.
300 Carlsbad Village Drive #117
Carlsbad, CA 92008
Find them online to see more of their products and see their upcoming classes! Wysh is open every day from 10am to 7 pm.
Do you work for or own a business in Solana Beach, Leucadia, Carlsbad? Contact us to set up your own interview and feature!