Surfy Surfy: Interview with JP St. Pierre


What is the name of your / the business and social media handle?

Surfy Surfy / Instagram: @surfysurfy

How did the name come about and how long have you been here?

“Back in 1985, when I didn’t have a driver’s license, I used to call and wake up my friend Dave to go surf. I used to say, wakey-wakey, surfy-surfy! It drove him crazy but the idea stuck. Dave partners over at Coffee Coffee now so, the joke remains. Surfy Surfy also started out as a blog in 2005.”

What is your role at the company? 

“Haha, owner, CEO, and janitor.”


How did you get started?

“In 1979, my mom and dad started Moonlight Glassing. I was 9 years old at the time, so I worked there my whole life. From 1990 to 2010 I worked full time, sanding and polishing. We always made really cool surfboards. When digital cameras came out I started documenting everything, snapping cool photos of the boards. That’s how the blog started, “Surfy Surfy.” I turned the front lobby of my parents factory into my own shop, building 12 surf racks and started selling surfboards. Really that was the first Surfy Surfy surf-shop.”

What was your favorite thing about the business?

“Hmm, no one has ever asked me that before. I’d have to say, being a part of a community where everyday I get to see old friends and make new friends. I am always on the pulse of surfing.”

What’s the best part about being in Leucadia?

“It’s my hometown. You LOVE your hometown and right now I actually live in the same house I grew up in.”

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How do you feel your business reflects / fits in the community?

“All of our surfboards are shaped by local surfers and made locally. I think if anyone had a claim to have a small business here, it’s myself.”

Do you know about BLOC and what we’re about?

“I know of BLOC through Instagram, but I am still a bit unclear on what the coworking model is. It is great that BLOC provides affordable office space in Encinitas.”

Knowing more about us, is there a way for us to collaborate / work together?

“If our customers need workspace, I will definitely refer them to BLOC. My philosophy for the town is, no vacancies. I like to see all businesses flourish and love the idea of a community where people can walk down the street to get what they need, flowers, coffee, office space, food.”

Do you have anything exciting coming up in the future?

“Well, Christmas is always exciting! This time of year it gets dark and cold but the surf gets good. That’s something to look forward too.”


Did you always see yourself doing something like this?

“Yes, actually. I always wanted to own a surf shop. I wrote out my first business plan when I was 13 years old in junior high.”

What was your first or most memorable job?

“I’ve had many jobs around town from cleaning swimming pools, ding repair, grocery store manager, restaurant gigs and working for Surfing magazine. But working at the factory with my mom and dad everyday was definitely my most memorable job.”


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